Position Overview:
Our client is looking for a Senior Graphic Designer with a passion for food and beverage to lead the visual identity and design strategy for their brand. The ideal candidate will bring a wealth of experience in graphic design, a keen eye for detail, and the ability to create visually stunning and impactful designs that resonate with the target audience.
Key Responsibilities:
Brand Development:
- Lead the development and evolution of the visual brand identity, ensuring consistency across all touchpoints.
- Collaborate with cross-functional teams to translate brand guidelines into compelling design concepts.
Graphic Design:
- Create visually appealing and on-brand graphics for various mediums, including packaging, marketing collateral, digital platforms, and promotional materials.
- Develop innovative and high-quality designs that enhance the overall customer experience.
Team Leadership:
- Mentor and guide junior designers, providing constructive feedback and fostering a collaborative and creative work environment.
- Collaborate with other departments to understand their design needs and provide strategic design solutions.
Market Research:
- Stay abreast of industry trends, competitor activities, and emerging design technologies to inform and inspire innovative design solutions.
- Analyze market feedback and consumer behavior to make data-driven design decisions.
Project Management:
- Manage multiple projects simultaneously, ensuring deadlines are met and quality standards are maintained.
- Work closely with internal stakeholders to understand project requirements and deliver designs that align with business objectives.
Qualifications:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field.
- Minimum of 5 years of professional graphic design experience, preferably in the food and beverage industry.
- Proficient in industry-standard design software (Adobe Creative Suite, etc.).
- Strong portfolio showcasing a diverse range of design projects and styles.
- Excellent communication and presentation skills.
Benefits:
- Competitive salary
- Health and wellness programs
- Professional development opportunities
